Marc Miyashiro at Sanrio

Working with Hello Kitty

Experience	Originally hired as a production assistant for the graphic designer in the South San Francisco office of Sanrio, Inc. (creator of Hello Kitty and other world-famous children's merchandising characters), I eventually assumed responsibility for graphic design services for the U.S. division. I supervised one full-time designer/production assistant as well as several freelance designers in creating designs for products, packaging, merchandising & signage, and other promotional efforts. As most of the product design was then being done in Japan, our primary responsibility was merchandising and sales promotion. However, we had numerous initiatives to develop products locally with specific attention to the sensibilities of the U.S. market. The products I designed for Sanrio included numerous stickers (then at the peak of their popularity) and sticker collection books, luggage and backpacks, notebooks and paper products, and novelty items. Some items may be viewed through the links below. For a complete presentation of toy product art and design, please contact Marc.
Samples	Child's Dishware Set Product Proposal Sales Flyer Other product samples	[28k jpg] Designed product and packaging for playset [32k jpg] Conceptual sketch for educational product [44k jpg] Marker comp for sales flyer Many physical examples available offline. To review portfolio...

References	Available upon request
Contact	Marc Miyashiro 2325 Mark Twain Drive Antioch CA 94531 510-798-5489